Trader Joe-Joe's

Ethan bought some special treats when he went grocery shopping this past weekend.  Not only did he buy Trader Joe's Candy Cane Joe Joe's, but he also bought what, according to the label, are "The Astounding Multi-Flavor Joe-Joe's."

These various Joe-Joe's are causing quite a stir, and not only because of what I perceive as a grammatically incorrect apostrophe. 

Madeleine launched into a big explanation on the Joe-Joe's this morning as I scrambled to mop up a big coffee spill pouring all over the kitchen counters.

MADELEINE: Mama.  We have TWO kinds of Joe-Joe's.
ME: Mmm-hmm. (Wiping up as much coffee as I can get before it dribbles over the counter edge)
MADELEINE: But...one of them is the FAKE kind, because...it's a different size.
ME: Mmm-hmm. (frantically grabbing more paper towels)
MADELEINE: Yeah.  The MULTI-FLAVOR ones are just THIS size.
ME: (silence)
MADELEINE: (silence)
ME: (continued silence as I wiped up my mess)
MADELEINE: (with great impatience) Mama, are you LOOKING?
ME: (turning around to see Madeleine modelling the Joe-Joe's size with her hands.)  Oh.  I see.

Julia, for her part, decided that we should make our own Joe-Joe's someday in the near future.

JULIA: Can we ever make these?  It has the recipes on the box.
ETHAN: If it has recipes on the box, they're for baking things using the Joe-Joe's.
JULIA: No, Daddy, it has the recipes for how to make Joe-Joe's on the box.
ETHAN: If it has recipes, it's for using the Joe-Joe's to make some other goody.  They want you to buy more Joe-Joe's.  They're trying to make money.  They want to encourage you to buy another box so you can use the Joe-Joe's in a baking recipe.
JULIA: No, it has the recipe for how to MAKE the Joe-Joe's.  Look!

In case you also want the "recipe" for your own baking needs, here it is: